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“The Nice Guy”


An HBR Case Study by Russ Edelman and Tim Hiltabiddle
February 2006

HBR Feb Cover


The Harvard Business Review asked NGS Founders Russ Edelman and Tim Hiltabiddle to write a case study about the challenges that a "nice guy" might face in the business world. They were up for the challenge and were especially pleased to learn that Stephen Covey and Google CEO Eric Schmidt were among those chosen as commentators.

To read the case study and commentaries, click the link below. It will take you to the HBR website, where you will be able to read the full case study.


The founders of Nice Guy Strategies teach that nice is not about being weak or soft. You can hang on to your morals, compassion, and sincerity and still get ahead. However, obtaining the necessary knowledge and skills it is easy to overcorrect and take on some of the behaviors of JERKS.

The good news is that the challenges faced by nice guys are surmountable. With a little guidance, they can learn to stick up for themselves, be more effective, and achieve more success.

Based on hundreds of interviews, Nice Guys Can Get the Corner Office gives the insights and stories from both ordinary nice guys and celebrity executives who have overcome their own Nice Guy Syndrome, such as Herb Kelleher of Southwestern Airlines, John Pepper of Disney and Procter & Gamble, Jon Luther of Dunkin’ Brands, Sam DiPiazza of PricewaterhouseCoopers, and many more.

Whether you are male or female, white collar or blue collar, young or old, it’s not easy to find a balance between too nice and not nice enough. Use the tools and secrets in this book to become the nice guy in the corner office.


The book is now available in book stores everywhere. Order your copy today from:

AMAZON.COM

BARNES&NOBLE.COM

BORDERS.COM

800CEOREAD.COM  (bulk purchases)


 

 
 
Russ Edelman

is Founder of Nice Guy Strategies


RUSS EDELMAN INFO


> email Russ
> Russ’s BIO


 

 

Tim Hiltabiddle

is Co-Founder of Nice Guy Strategies


TIM HILTABIDDLE INFO


> email Tim
> Tim’s BIO